Gonzo Innovation is a philosophical framework that aims to put people at the centre of innovation (as opposed to technology and invention).
Gonzo Innovation takes its name from Gonzo Journalism, first popularized by the author Hunter S. Thompson.
The “Gonzo” nature of this philosophy puts the innovator at the centre of any innovation challenge.
Highly energetic, curious and committed, the Gonzo Innovator becomes part of the innovation, imparting a purposeful and direct affect on his/her work.